You can’t stop looking at those conference announcements, but if you’re anything like your travel agency’s marketing team, you don’t know what to think. You want to know what it all means, but that can be difficult when all the industry jargon and buzzwords are flying around. Fortunately, we’re here to break it down for you in our guide to making the most of your post-Covid travel promotion.
Reassure customers with your message
messaging is important to assure customers that you will do everything you can to satisfy them. For example, a sample message might look like this: We want you, our valued customer, to have confidence in our business and in what we do. We take every possible measure to ensure you travel safely when you travel with us. Our customers are our priority and we will continue to take care of them by providing informative updates on the matter. Please do not hesitate to contact us if there is anything we can do for you.
Get creative with your channels
Tours and safaris are a big deal, with destinations like Africa, Asia and South America being a mainstay. But recently, self-drive tours have caught on in Europe and North America. Self drive tours in Iceland offer people the opportunity to explore countries like Iceland on their own terms. With a few designated highways or scenic routes, you can decide which area best suits your needs.
Leverage user-generated content
If you andSer Generated Contentconsider these four tips:
- Define your niche – who is your typical traveller?
- Establish a consistent content creation schedule – when do you publish new blog posts?
- Leverage partnerships with influencers and experts in your industry – what do they have that you don’t have?
- Interact with customers on social media – how can you address them with your brand’s voice?
Take advantage of offers and discounts
Post Covid, many travel agents are looking for ways to get back on their feet. One way you can use this time as an advantage is by using it Offers and discounts offered in the travel industry. For example, you can take advantage of Groupon’s vacation deals or Airbnb’s weekly deals. This makes your company more attractive and up-to-date in a competitive market. It can also attract new customers because they know they won’t have to pay full price. You can also offer your own discount or deal via social media like Facebook or Twitter promotions for 10% off purchases within the next two weeks.
Investing in SEO (Search Engine Optimization) can help you get more exposure to your website so more people can find you when they search for a travel company. First, make sure your site is mobile-responsive and can be easily crawled by Google. Next, create compelling content that includes a variety of keywords and links to other pages on your site. That way, Google knows what your site is about and can rank you higher in search results.
