Spiritual Destinations in India: The variety of tourist spots in India extends far beyond the beaches, hills and cities. India has always been a preferred choice for cultural tourism on a global scale, as one of the oldest civilizations in the world with an all-encompassing convergence of spirituality, heritage and traditions. Cultural travel has seen its biggest surge in the last two years as the pandemic has encouraged Indians to explore inland places.
Track consumer travel sentiment across India, OYO shared the India’s Treasure Trove of Cultural Travel 2022 report with India.com.Also read – Golden Temple, Wagah Border to Harike Wetlands and Bird Sanctuary must-see places in Punjab – Watch video
According to the report, Srinagar recorded the highest growth in bookings among cultural destinations in 2022, growing over 3.5 times over the past year. Also read – Heavy rains trigger flash floods in Amarnath shrine area, 4000 yatris evacuated
Top 5 Cultural Destinations in India: (January to April 2022)
India is known worldwide for its spirituality. Considered by many to be a spiritual hub, Varanasi tops the charts as the most popular pilgrimage destination in India in 2022. Also read – Celebrate 75 years of freedom on the Wagah border this Independence Day | A first-hand guide here
Popular pilgrimage destinations in India:
According to the report, the Ajanta and Ellora Caves in Aurangabad and the Taj Mahal in Agra top the list of cultural heritage sites, each with 25% of the vote.
Top 5 Heritage Sites in India:
- Ajanta and Ellora Caves
- Taj Mahal
Shreerang Godbole, SVP – Product & Chief Service Officer – commented on the rise in cultural tourism OYO said India.com, “Cultural tourism has always been a major contributor to the Indian tourism economy. With the increase in domestic travel across India, people are looking forward to exploring rich cultural destinations in recent years. We are seeing more and more young people choosing hidden gems, historical destinations, sacred sites and spiritual or wellness destinations. Varanasi, Shirdi, Rajasthan and Kerala have consistently proven to be the most booked cities for this purpose since 2021.”
He added: “As India’s appetite for cultural and spiritual travel increases, we continuously support locally owned hotels and homeowners to create self-reliance opportunities while boosting the local economy. As we have done with our local homestay initiative in Kevadia and Pahalgam in J&K. We are also offering consumers flexible cancellation and modification of bookings, as well as a Pay at Hotel option to accommodate the higher influx of tourists to such prominent destinations.”
Interestingly, the survey shows that around 7% are more likely to make a pit stop at a famous pilgrimage site. This means pilgrimage destinations have the potential to attract other destination-bound travelers, opening up great opportunities for small local businesses. Demand for spiritual destinations on public holidays and long weekends has increased significantly. Thus, during the festive long weekend in April, due to Vishu & Baisakhi, there was a surge in bookings for pilgrimage destinations such as Haridwar and Amritsar, among others.
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