The Nine State of the Nation travel event, held at the Sydney Opera House, unveiled a new era of holiday trends set to reshape the travel industry.
A panel discussion featured some of Australia’s most respected travel managers, with insights from global futures consultancies The future lab.
A culture of working remotely, a passion for positively impacting cultures and the planet, and a desire to push the boundaries of unique experiences will drive future travel trends despite the short-term impact of pandemic-related travel difficulties.
There was also in-depth analysis and strategic insight combining bespoke data from Nine Audience Intelligence, the fascinating look ahead examining how travel is changing, from the evolving role of agents to the pursuit of regeneration and promise, the most extreme To show the limits of luxury and how travel brands can stay ahead of the curve.
Hosted by 2GB Breakfast Moderator Ben Fordham with a panel with Stephanie TullyChief Customer Officer of the Qantas Group; Michelle MickanHead of Marketing for Abercrombie & Kent Australia; Fiona Dalton, Managing Director ANZ, Virtuoso Travel; and Ryan TaibelVP Sales and Marketing P&O Cruises and Cunard, the event aimed to provide inspiration to an industry that has been suffering from a crippling pandemic.
Michael StephensonNine’s Chief Sales Officer said: “Travel is part of our DNA at Nine and we have the leading travel brands across our digital ecosystem and on TV.
“18 months ago, we launched our first State of the Nation event at a critical time for the travel industry. A lot has changed since then – local and international borders are now open, allowing us to travel more freely both here in Australia and overseas.
“This event explores the changing role of travel agents, the drive for innovation and the promise of the extremes of luxury to show smart travel brands how to stay ahead of the curve,” added Stephenson.
With the insights highlighting eight burgeoning trends – from the ultra-luxury market exploring new frontiers to an ever-growing solo travel scene changing the rules on the much-maligned single supplement – the message to travel providers and Brands that support sustainability, innovation and emerging categories to stay ahead of the curve.
With an overwhelming number of Australians looking to book their next overseas holiday as 81% of Nine’s target audience will be traveling abroad in the next 12 months, travel and luxury trends are already changing.
Barry MowszowskiAssociate Strategy and Foresight Analyst at The Future Laboratory, said: “The growth opportunity in the global travel sector is immense and Nine and its travel partners are well positioned to capitalize on regenerative travel, educated experiences and migrant workers, among others. ”
These trends include how remote working has expanded the role of travel to create a new breed of traveler who desires a slower pace of life with a longer-term stay that combines work, leisure and travel.
Qantas Group Chief Customer Officer Tully said the Australian airline is seeing really strong demand for point-to-point travel from travelers looking to avoid connections in the wake of the pandemic.
“We saw it head on ahead of Covid with Perth to London, which was successful, but Covid has really accelerated that trend. Project Sunrise is only a few years away and will directly connect the east coast of Australia to London and New York.
“We see strong demand for this. We are also seeing growth in Premium, so the desire and booking behavior in Premium cabins is stronger than ever. People indulge in the way they travel,” she added.
Abercrombie & Kent’s Mickan agreed, adding: “People really want to do themselves a favor and we’re seeing a 25-30% increase in transactions for every traveler who wants to do well in every destination. They’re spending longer in destinations and we’re seeing much shorter lead times as people aren’t booking as far in advance as they were before the pandemic. And in terms of what people are booking, they’re looking for new frontiers and anything new and exciting; The Middle East has made the biggest comeback we’ve ever seen.”
The findings also show that consumers will pay a premium for travel that has a positive impact on both people and the planet, with this trend putting pressure on brands and travel companies to provide tangible evidence that shows their commitment to purposeful travel .
In a world that is shrinking and addicted to mass tourism, unique personalized experiences that push the boundaries of what is possible will be the new frontier. The new luxury will be experiences that offer the conquest of unexplored realms, from space travel to those that blur the line between fantasy and the physical.
They are designed to give the traveler the feeling of experiencing a moment in time, such as staying in the world’s first “wandering hotel,” which changes location every six months.
“We tailor cruises to our clientele – if you’re a couple wanting a sophisticated experience, then we have smaller cruises for those folks; or we have the kid-friendly vacation cruises,” said Taibel of P&O Cruises and Cunard.
And good news for travel consultants: Intimidated by the complexities of planning an adventure, vacationers are increasingly turning to professional help to navigate their trip. According to the American Society of Travel Advisors, nearly half of U.S. travelers who have used travel agencies infrequently or sometimes in the past said they are now more likely to use one in the wake of the pandemic.
Virtuoso Travel’s Dalton said: “We see people spending a lot of time planning online and finding inspiration, and then coming to a trusted travel advisor and working with them to plan not just one trip, but the next three or four trips If you focus solely on what you’re doing next, you’re likely to miss out on this experience.”
Amanda Upton, Nine Client Director – Travel & Luxury said Nine is uniquely positioned to help travel and luxury marketers capitalize on the post-pandemic travel boom and future trends. Speaking at the State of the Nation travel event, she announced that Nine is undertaking a number of important publishing and database initiatives to support industry growth and reach traveling consumers.
These initiatives include Traveller’s 15th Anniversary Special, a revamp of the Traveler website, Return to Cruise Month, The Australian Financial Report‘s new lifestyle/travel magazine FIN, Traveler HOT LISTS series for 2023 and dynamic ad units now available via the Nine Data platform.
Upton said: “Research by Nine shows that travel is the number one purchase criterion for Nine consumers. From our internal Nine Nation survey, we know that our target group’s appetite for travel has never been greater than it is today. To meet this demand, we’re producing more travel content than ever before.
“Through our Nine Travel ecosystem, brands can reach the majority of Australians who will spend more and travel more in the next 12 months. With this in mind, we have developed a number of initiatives to provide highly relevant and inspirational content, and in return; the ultimate environment for advertisers to capitalize on Australia’s wanderlust,” she added.
In the coming three holidays, this route of Rishikesh may remain jammed, you can also choose this route.
Route 1: New Delhi – Meerut – Muzaffarnagar – Roorkee – Haridwar – Rishikesh via NH 334
For those who choose Route 1, it takes about 6 hours to reach Rishikesh via NH 334. Rishikesh is 235 km away from New Delhi. On this route, the road will take you through some important places like Meerut and Muzaffarnagar. The roads are in very good condition, it is easy to walk a short distance from here. In the coming 3 days holiday this place between Rishikesh and Nainital will be better, which place would you like to visit?
(Image credit: TOI.com)
Route 2: New Delhi – Hapur – Chandpur – Najibabad – Haridwar – Rishikesh Via NH 9
If you choose route 2, it will take you around 7 hours to reach Rishikesh via the NH 9 and the total distance from New Delhi to Rishikesh is around 288 km. You can plan to visit here on the weekend, leave on Saturday morning and then rest in the evening and start your trip the next day. Then you can come to Delhi at night on Monday ie 15th August. These 6 countries will fulfill the dream of living abroad, lakhs of rupees will be given to the citizens upon their settlement
(Image credit: Economic Times)
Short stop in Meerut and Haridwar –
Coming from Route 1 you will see many Punjabi dhabas in Meerut. Here you can stop to have some breakfast water. This stopover is perfect from where you can eat delicious parathas. Once you reach Haridwar you can have your lunch by stopping here and also visit some ghats and famous temples here. This place is one of the holiest places in the country and large numbers of pilgrims come here to wash away their sins and seek blessings. Rishikesh is 25 km from here which you can reach in 45 to 60 minutes. Now that you have seen the place to visit, book a government guest house for less than Rs 1800
(Image credit: indiatimes.com)
How to reach – How to reach
Apart from the road, if you are thinking of traveling by train and plane, you can go this way.
By plane: Jolly Grant Airport is the nearest airport at a distance of 21 km. This airport is connected to many places across the country.
By train: Rishikesh railway station is well connected to the rail network and trains run from all over the country. I have seen many hill stations near Manali, Mussoorie, now see these magnificent hill stations near Dehradun
Places to visit in Rishikesh – Places in Rishikesh
There are many places to see in Rishikesh but there are some places you can visit in a 1 to 2 days trip such as Beasi, Kaudiyala, Mun ki Reti, Bharat Mandir, Rishikund, Terah Manzil Temple.
Why You Should Travel To Rajasthan In August
Jaipur: The long weekend is just around the corner and if you haven’t planned a trip yet, add a visit to Rajasthan to your plans. With the onset of the monsoon season, the scorching heat of June and July is behind us and the weather is pleasant to visit the “Desert State of India”. In fact, the month of August is one of the best times to experience Rajasthan in all its verdant splendor that surrounds the state’s historic forts.Also read – Rajasthan: Woman fills in well with 4 children, all die; she survives
Why you should travel to Rajasthan in August
In August, Rajasthan enjoys light rains and comfortable temperatures of around 33 degrees Celsius due to the advent of monsoon rains. During this period the weather is just perfect – not too hot or not too cold. Also read – Explained: What is Lumpy Skin Disease That Killed Over 3,000 Cattle in Rajasthan, Gujarat?
Plus, the rain showers turn the state’s barren and arid land green, making up for the spectacular views. During this time, the view from the top of the forts and historical sites is one of lush greenery – a sight not to be missed. In addition, the rain and pleasant weather make the hard work to climb the summit worthwhile. Also read – Tina Dabi shares images showing Jaisalmer’s monsoon beauty after Rajasthan receives its heaviest rainfall in 66 years
Sightseeing in Rajasthan in August
Udaipur – the city of lakes – is a sight to behold in August. The city has seven lakes including Fateh Sagar Lake, Lake Pichola, Swaroop Sagar Lake, Rangsagar and Doodh Talai Lake which are recharged by the monsoon rains. Travelers can book a stay at the Taj Lake Palace right in the middle of Lake Pichola for breathtaking views of the city. Aside from these beautiful lakes, the city is home to some of the country’s grandest palaces, which are major tourist attractions.
Tucked away in Aravallis, Jalore is another great place to visit during the monsoons. During this period, the Aravalli forest is particularly spectacular after fresh rain showers. Jalore is also called the city of granite and majesty. Sundha Mountain, just outside the city limits, is a great place to visit and the views from the top are stunning. Make time for Jalore Fort and Swarn Giri Fort as well, they are some of the city’s top attractions.
A grand spectacle, Bundi is all about magnificent forts and ancient baoris (stepped reservoirs). During the monsoon these step reservoirs are filled with fresh water and make for a breathtaking view. Also, the hills around Bundi are revived with green vegetation and the rivers have swelled again after the rains.
The beautiful hill station in Rajasthan always enjoys pleasant weather and it’s even better during the monsoons. Mount Abu offers countless activities for tourists like trekking, hiking, zip lining to name a few. But if you want it to be a peaceful vacation, you can visit places like Guru Sikhar, Nakki Lake, Mount Abu Sanctuary, Toad Rock Viewpoint, Dilwara Jain Temple, among others.
The Pink City shines in all its glory in August. After the monsoon showers have washed away all the dust and dryness of summer, Jaipur’s fantastic architecture looks like it has had a fresh coat of paint. The colors of the red sandstone monuments emerge after rain and Jantar Mantar, Hawa Mahal, Mandir Palace, Laxmi Narayan Temple, City Palace, Amer Fort, Jaigarh Fort, Rambagh Palace and other places look like they have get a new life.
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Top Things To Do In Jodhpur
Located on the edge of the Thar Desert in western Rajasthan, Jodhpur continues to be a global tourist magnet. Jodhpur has been given several epithets such as Blue City and Sun City. The Rajasthanis affectionately call it Jodhana. The former capital of the Marwar kingdom is home to Rajasthan’s largest fort and several grand palaces, temples, gardens and markets full of old world charm and offers an amazing travel experience. Here we present you the best things to do in Jodhpur. By Karan Kaushik
Things to do in Jodhpur
Walk through the pages of history at Mehrangarh Fort
Mehrangarh, often touted as the citadel of the sun, stands tall and proud as Rajasthan’s greatest fortress. It was built by Rao Jodha in 1459. Perched on a sheer bluff 400 feet above the city, this burnished red sandstone structure is backed by many stories. Its beauty has attracted many admirers such as Rudyard Kipling; he called it “the work of giants.” Today it is widely regarded as one of the best preserved forts in India. The main attraction of the fort is its Museum. Miniature paintings, palanquins, weapons and valuable mementos of the royal family are on display here. The main attractions of the fort are Sangar Chowki, Zenana Mahal and Phool Mahal.
Go ziplining over the Blue City
The Flying Fox Zipline Tour in Jodhpur is an exciting experience that will stay in your memory forever. Former British Prime Minister Boris Johnson described this zip line as Jodhpur’s best part. “The zip lines send you around the moats and pinnacles like Batman,” he had said. The zipline takes you over two desert lakes and the Rao Jodha Ecopark, offering stunning views of Mehrangarh and the Blue City.
Rao Jodha Desert Rock Park
Located near the famous Mehrangarh Fort, this 72-hectare ecologically restored desert came back to life in 2006 after careful reconstruction. Rao Jodha Desert Rock Park, once an arid, decaying, barren land of vegetation, now boasts a local nursery, convenience store and cafe. Visitors can even hike trails amidst the 250 native plant species here and embark on a mission to spot several species of reptiles and over 200 birds along the way.
Revel in the Umaid Bhawan Palace
The magnificent Umaid Bhawan Palace has hosted prolific figures from around the world over the past few decades. The palace is a fine example of Indo-Saracenic architectural style and was named after and built by Maharaja Umaid Singh. It is also known as the Chittar Palace due to the use of Chittar sandstone in its construction. Interestingly, no mortar was used in the entire construction. Instead, hand-carved blocks of sandstone were interlocked. Today is part of the palace doubles as a hotel, while the others house model airplanes, guns, antique clocks, and priceless crockery for the public.
Admire the architecture of Rajasthan at Mandore Garden
Like Jodhpur itself, Mandore Garden has many names. Maddodara, Mandowar, and Mandavyapura-Durga are some of the oldest names all believed to have descended from Rishi Mandavya. Locals believe that the gardens were originally tended by Nagas, followed by Pratiharas, Chahamanas, Sultans of Delhi and finally Rathores. Today the garden is the site of many magnificent antiques temple, monuments and high rock terraces. The monoliths here date from the early fifth century. Indeed are two intricately carved monoliths depicting scenes from Krishna Leela were excavated in 1909-10. On the other side, the hilltop Mandore Palace and Fort date back to the sixth century. The highlight at Mandore Gardens, however, is the government-run museum, which houses artifacts and relics of historical importance.
Explore the twin lakes of Ranisar-Padamsar
These interconnected pristine waters are considered the twin lakes of Jodhpur and are located near Mehrangarh Fort. Both lakes date back to 1459 and were built with the intention of natural water conservation. Although it’s in a largely deserted area Condition, these lakes have a very unique quality – they rarely run out of water. Head here at the height of dawn to enjoy the water in all its glory and watch the towering fortress dance in the waves.
Take gram worthy photos in Jaswant Thada
Dating from 1899, Jaswant Thada is a famous cenotaph. While it now serves as the cremation ground for the Marwar Rajput royal family, it was originally built by Maharaja Sardar Singh of Jodhpur in memory of his father, Maharaja Jaswant Singh II. That cenotaph is built entirely of thin and intricately carved marble slabs. They have been polished to shine under the summer sun. The main cenotaph – that of Maharaja Jaswant Singh – is surrounded by portraits of rulers. In addition, the Jaswant Thada site features pavilions, a tiered garden, three other cenotaphs and a small lake.
Shop at the Clock Tower Market
No trip to Jodhpur is complete without going on a Shopping Spree. Enjoy hot Pjas Kachoris and Mirchi commander before you start splurging on everything Rajasthani. The Sardar Market in Girdikot is centered around the famous Ghantaghar or Clock Tower. The market sells everything from Jodhpuri mojaris to Lehariya Sarees, Dupattas, Safas, ethnic jewelry and more.
Plan a detour to Osian
Ossian or Osiyan is an oasis town in the Thar desert of Jodhpur district. Often referred to as the Khajuraho of Rajasthan, this historic city is famous for its Hindu and Jain temples. While here, visit the Jain Mahavira Temple which houses an idol of Mahavira made of cow’s milk, mud and a gold cloak. Then there is the Sachayee Mata Mandir, the most important Hindu temple in Osian. You may also fancy a camel safari or an ATV ride in the sandy terrain of Osian.
Feature Image Credit: Shutterstock; Hero photo credit: Makm Photography/Unsplash
- In the coming three holidays, this route of Rishikesh may remain jammed, you can also choose this route.
- Why You Should Travel To Rajasthan In August
- Top Things To Do In Jodhpur
- Here’s Why Hotels In Manali And Shimla Might Be Charging You More Right Now!
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