MTV India partners with Hyundai for a social media poll-led adventure travel-series


Youth entertainment brand MTV India has partnered with carmaker Hyundai Motor India to launch new show “Hyundai x MTV What’s Your Venue”.

In the adventurous travel show, the audience alone decides on every adventure. Beginning July 15, every Friday at 6:00 p.m. on MTV, Voot and the MTV YouTube page, Hyundai x MTV What’s Your Venue, the all-new travel lifestyle series, will define each influencer duo’s journey while they set out on cities with their travel companion, the new Hyundai Venue.

In the new format, the four-episode series explores India’s top cities through the lens of a fun duo of popular influencers, but all decided by wanderlust-driven audiences via a live poll on social media.

Emphasizing the essence of incessant wanderlust and roaring appetites for atypical journeys, the series is based on an interactive concept that puts the audience in full control to help the duo decide what to do next, and thus become a part of their adventure will.

As these “choices” are highlighted at crucial points in each episode, followers and fans of each duo become an indispensable part of their journey, while also earning first place camaraderie between them and a rare glimpse into their lives as they journey in style with the Hyundai Venue.

Anshul Ailawadi, Head – Youth, Music and English Entertainment, Viacom18 said: “Through ‘Hyundai x MTV What’s Your Venue’, our audience will decide the adventures of the influencers in social media polls. As a youth entertainment brand, we are redefining entertainment by putting our audience in the driver’s seat and making it a crucial part of the show.”

Tarun Garg, Director (Sales, Marketing and Service), Hyundai Motor India, said: “As a progressive and youth-focused brand, we are delighted to partner with MTV India for this new travel and lifestyle adventure series, powered by youth will bring Millennials and Gen Z to experience the new Hyundai Venue. Based on Hyundai’s global design language of sensual sportiness, the new Hyundai Venue showcases confident body shapes and delivers the perfect representation of a sporty, dynamic and powerful design. With Alexa and Google complementing the 60+ Bluelink connectivity features, the new Hyundai Venue is connected to everything you need. The new Hyundai Venue features our key communication “Live the Lit life”, which embodies the aspirations and lifestyle of Generation Z. We truly believe MTV’s young audience will enjoy the show and the travel experience.”

Uday Mohan, President and Chief Client Officer, Havas Media Group India said, “The Havas content vertical’s ongoing drive is to create meaningful content for brands that impact, strategy and innovate. There is a perfect synergy between the show and how Hyundai Venue represents life in the light. The concept is unique and offers audiences connectivity and control over content in the same way that the new Hyundai VENUE does.”

Hyundai x MTV What’s Your Venue will be shot in Goa, Mumbai, Delhi and Manali, exploring popular hotspots and even obscure hidden gems.


Source link

Leave a Reply

Your email address will not be published. Required fields are marked *