Adventure Travel Acquires New Vale of Glamorgan Routes

Adventure Travel will take over two key Vale of Glamorgan bus routes from Easyway of Pencoed following the closure of the independent company at the end of July.

Adventure Travel, the leading transport company in South Wales, has agreed with the Vale of Glamorgan Council to operate route 88 and B3 from 1st June.

Route 88 connects Penarth and Barry via Sully and Cadoxton, while the B3 service operates in Barry, with stops such as the town center and dock. Adventure Travel, which runs more than 40 urban and rural services across South Wales, is currently securing drivers and vehicles to manage the new additions to its portfolio and has promised passengers no disruption.

Adam Keen, Managing Director of Adventure Travel said: “Unfortunately, Easyway – who have an excellent reputation locally – have made the decision to cease trading. However, we are pleased to be able to broker and take control of the Barry and Penarth services and will continue to operate both routes with no changes to the current timetables. These services fit well with our long-term strategy to grow our business and provide useful services to the people of South Wales.

“We are currently finalizing the logistics of the newly acquired routes and look forward to continuing the current operator’s high level of service. We will staff the routes with a small team of regular drivers, some of whom we hope will join us from Easyway, so that passengers on the 88 and B3 can continue to develop a relationship with the drivers who offer their services.”

Cllr Bronwen Brookes, Cabinet Member for Sustainable Places, Vale of Glamorgan Council, said: “It is extremely sad to see the demise of Easyway, a company that has provided local bus and school transport services to the Vale of Glamorgan for many years. Easyway is a respected operator in this area and will be greatly missed. However, I am pleased that the Council is able to provide financial support to provide continued service delivery for supported local bus services 88 and B3. Adventure Travel will operate these services going forward and continue to provide vital supplies to the local communities they serve.”

For complete timetable and fare information on all adventure travel routes, visit

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